Gimmick - Definition

n 1: a drawback or difficulty that is not readily evident; "it
sounds good but what's the catch?" [syn: catch,
gimmick]
2: something unspecified whose name is either forgotten or not
known; "she eased the ball-shaped doodad back into its
socket"; "there may be some great new gizmo around the corner
that you will want to use" [syn: doodad, doohickey,
doojigger, gimmick, gizmo, gismo, gubbins,
thingamabob, thingumabob, thingmabob, thingamajig,
thingumajig, thingmajig, thingummy, whatchamacallit,
whatchamacallum, whatsis, widget]
3: any clever maneuver; "he would stoop to any device to win a
point"; "it was a great sales gimmick"; "a cheap promotions
gimmick for greedy businessmen" [syn: device, gimmick,
twist]