Goodwill - Definition
goodwill
n 1: (accounting) an intangible asset valued according to the
advantage or reputation a business has acquired (over and
above its tangible assets) [syn: good will, goodwill]
2: the friendly hope that something will succeed [syn: good
will, goodwill]
3: a disposition to kindness and compassion; "the victor's grace
in treating the vanquished" [syn: grace, good will,
goodwill]